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parasocial

/ˌpærəˈsoʊʃəl/

EN

Describing a one-sided, non-reciprocal social relationship where an audience member feels a personal connection to a public figure or media personality who does not know they exist.

Many viewers develop parasocial bonds with their favorite TikTok creators.

Etymology

Coined in the 1950s by sociologists Donald Horton and Richard Wohl, formed by combining the prefix 'para-' (meaning alongside or resembling) with 'social', to describe this one-sided relationship dynamic unique to mass media.

Translations

简体中文
准社会的,准社交的,单向社交的
繁體中文
準社會的,準社交的,單向社交的
日本語
パラソーシャル,準社会的,一方的社会的
한국어
준사회적,파라소셜,일방적 관계의
Deutsch
parasozial,einseitig sozial,para-sozial
Português
parassocial,parasocial
Tiếng Việt
đơn phương xã hội,bên ngoài xã hội

Related Words

parasocial interactionparasocial relationshipmedia personainfluencerfandom