greenwashing
/ˈɡriːnwɒʃɪŋ/
EN
The deceptive practice of marketing products or policies as environmentally friendly to the public, when they actually have little or no positive environmental impact.
The oil company was accused of greenwashing after advertising its carbon neutral program while continuing to expand fossil fuel drilling.
Etymology
Coined in 1986 by environmentalist Jay Westerveld, combining 'green' (referring to environmentalism) and 'whitewash' (meaning to conceal misconduct or flaws with misleading positive reporting).
Translations
简体中文
漂绿,绿色粉饰
繁體中文
漂綠,綠色粉飾
日本語
グリーンウォッシング,環境偽装
한국어
그린워싱,환경위장
Deutsch
Greenwashing,Ökowaschung
Español
Português
Français
Català
Tiếng Việt
tẩy xanh,làm xanh giả
Collocations
accuse of greenwashingcorporate greenwashingavoid greenwashinggreenwashing claimsgreenwashing scandal
Synonyms
environmental spineco-laundering
Antonyms
authentic sustainabilitygenuine environmental action
Related Words
sustainabilitycarbon neutralitymarketingenvironmentdeceptionESG