soft launch
/sɒft lɔːntʃ/
EN
A preliminary, limited release of a new product or service to test market reception before a full public launch.
The company did a soft launch of the app to get user feedback before rolling it out globally.
Etymology
The term combines 'soft' (meaning gradual or limited) and 'launch' (meaning introduction of a new product), originating in 20th-century marketing and product development.
Translations
简体中文
软发布,试水发布
繁體中文
軟發布,試水發布
日本語
ソフトローンチ
한국어
소프트 런칭
Deutsch
sanfte Einführung,begrenzter Launch
Español
lanzamiento blando,lanzamiento limitado
Português
lançamento suave
Français
lancement doux
Català
lançament suau
Tiếng Việt
ra mắt mềm
Collocations
soft launch eventsoft launch strategyproduct soft launch
Synonyms
limited launchbeta release
Antonyms
full launchhard launch
Related Words
beta testingproduct launchmarket testing