扩张市场份额

kuò zhāng shì chǎng fèn é

To increase or expand the proportion of total sales a company captures in a specific market, also called expand market share

该公司计划通过推出新产品来扩张市场份额

The company plans to expand market share by launching new products.

Etymology

This is a modern Chinese business phrase formed from individual common words: 扩张 (expand, from 19th century neologism for western economic terms) and 市场份额 (market share, a direct translation of the English business concept from the early 20th century).

Memory Aid

Break down the phrase: 扩张 = expand, 市场 = market, 份额 = share; each character maps directly to the meaning of the full term.

Collocations

加速扩张市场份额稳步扩张市场份额全球扩张市场份额

Synonyms

扩大市场份额拓展市场份额

Antonyms

丧失市场份额失去市场份额

Related Words

抢占市场份额市场占有率品牌扩张